Elle X asked:
I am helping a friend sell items online through AdWords. The click through rate is 2-4% but no sales so far. It is a lingerie business specifically for plus size women. At this time I would be happy with even one conversion. What can I do?
I am helping a friend sell items online through AdWords. The click through rate is 2-4% but no sales so far. It is a lingerie business specifically for plus size women. At this time I would be happy with even one conversion. What can I do?
Hi Elle,
Here are a few quick tips…
1) The first step in getting the right traffic is to identify your Unique Selling Proposition. Your USP states what your web site offers and how you are different from your competitors. If you are the only online store offering a certain product or service, emphasize it in your website and in your marketing campaigns.
2) Higher conversion and sales starts with getting the right targeted visitors to your website. Make sure you attract qualified traffic… visitors that are genuinely interested in your products.
If you are advertising your website with Adwords, the first thing you should do is to use advertising copy specific to your product offer. Using broad keyword terms may drive more visitors to your website that have no intention to purchase, resulting in a decrease in conversion rate. You need targeted visitors. Use longer, more specific keyword phrases.
3) Work on your landing pages. Visitors are not always arriving on your homepage. Many come to your site through your product or other interior pages. Mant people overlook this point. Where you send your visitors can be key to increasing your conversion rate.
4) Your landing page should be designed to sell your products or services and nothing else. The page should only have one purpose… to sell.
Google Adwords allows you to send a visitor to a specific landing page. Again, make sure that the ad copy is specific to that page.
Give the visitor the page that they want complete with product description and image.
You can also visit the link in the source box to obtain a fr*ee download of ” Google Adwords Made Easy, written by an SEO expert.
It should provide a lot of help in running your Adwords campaigns efficiently and maximizing your conversion rates.
Good luck,
Marc